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Meet Our Founder

Cristina Segarra 
Owner, Designer, Creator

Cristina Segarra began her journey as a creative entrepreneur in 1994. A native of Lima, Peru, Cristina moved to the United States as a child. Her abundant creativity led to her first floral preservation business, Flowers Forever & Bellabeads. Clients from around the world trust Cristina to dry and preserve floral pieces from important days in their lives such as weddings, anniversaries, and births. The success of Flowers Forever allowed Cristina to start a new division of the company, Bellabeads, which specializes in creating one-of-a-kind jewelry pieces using mementos such as wedding flowers, funeral flowers, honeymoon sand, pet fur, and ashes. Each earring, necklace, keepsake and ring tells a unique story in her customer’s life.

Cristina’s retail store has been a Columbia, South Carolina staple for over nineteen years, while her creativity and design skills have made her one of the leading custom jewelry designers in the country. When she is not working on a new design, Cristina enjoys spending time with her husband, three grown daughters, and her beautiful grandchildren.